Head of Digital at Polygon
Head of Digital at Polygon

Head of Digital at Polygon

Job Category
Marketing
Commitment
Full-time
Location
RemoteUS

Polygon is looking to hire a Head of Digital to join the team.

馃槥
This position has been closed

Polygon聽is the leading platform for Ethereum scaling and infrastructure development. Its growing suite of products offers developers easy access to all major scaling and infrastructure solutions: L2 solutions (ZK Rollups and Optimistic Rollups), sidechains, hybrid solutions, stand-alone and enterprise chains, data availability solutions, and more. Polygon鈥檚 scaling solutions have seen widespread adoption with 20,000+ applications hosted, 1B+ total transactions processed, :140M+ unique user addresses, and $5B+ in assets secured.

The team at Polygon strives to serve their developer, partner and end user communities to make web3 truly accessible for all. We are now looking for a Head of Digital to join our cause. This is an opportunity to drive the digital, growth and martech thinking and execution that creates value and visibility for our products and ecosystem projects!聽聽This role will require a heavy focus on content journey creation, personalization, conversion optimization, testing, and an obsession with performance metrics. Ideal candidates will come in with a strong sense of what makes user experience and design attractive to blockchain native or interested developers, partners and end users, and how to balance design with informative experiences that accelerate users through their journey. Candidates should also have a track record of rolling up their sleeves to get work done in a supportive, collaborative and quickly evolving environment.

Qualifications

  • 8+ years of web marketing, user acquisition, and demand gen experience, including deep knowledge of how to analyze and produce organic web sourced leads and pipeline
  • Min 3 years mentoring mid and junior teams
  • Experience building a Digital & Growth team from the ground up - hiring, processes, deliverables, measurement systems and reporting
  • Understanding of traditional enterprise SaaS web marketing, SEO, content journeys/offer mix, and pipeline strategies to engage and convert
  • Strong ability to prioritize; you'll manage multiple projects with competing deadlines and priorities
  • Strong relationship building and stakeholder management across different orgs and departments
  • Proven experience managing to KPIs (i.e. visitor engagement)
  • Familiarity with best of breed marketing technology, including a strong understanding of analytics tools, content management systems, personalization, and testing tools etc.
  • Experience working with design and delivering visual assets and experiences that adhere to brand standards
  • Experience working with and managing web development teams, inhouse or agency
  • Past experience working with complex SaaS product solutions

路聽聽聽聽聽聽聽聽聽Lead teams that work closely together to plan, design, implement, and support our digital platforms

路聽聽聽聽聽聽聽聽聽Connect with cross functional leads regularly and maintain awareness of vision, goals, and pain points in each of their areas of the business

路聽聽聽聽聽聽聽聽聽Oversee creation and adaptation of our digital roadmap. Seek alignment and approval from executive leadership and communicate plans to all stakeholders

路聽聽聽聽聽聽聽聽聽Lead via digital channels: navigate and activate consumers through digital innovation to create engaging experiences

路聽聽聽聽聽聽聽聽聽Help evolve our web marketing strategy to support our developers, partners and end users as well as enterprise audiences

路聽聽聽聽聽聽聽聽聽Craft Information architectures, site maps, and navigation that helps clarify and make our portfolio accessible to new audiences

路聽聽聽聽聽聽聽聽聽Define experiences and content that meet the needs of visitors at every stage of an accelerated customer journey, filling content gaps via collaboration with content creation teams

路聽聽聽聽聽聽聽聽聽Develop personalized promotional nurtures across our website that help accelerate lead generation, in collaboration with our performance teams

路聽聽聽聽聽聽聽聽聽Manage site request and performance across contributing stakeholders

路聽聽聽聽聽聽聽聽聽Accountable for web marketing KPIs across awareness, acquisition, engagement, and pipeline

路聽聽聽聽聽聽聽聽聽Manage SEO team to ensure we constantly optimize for branded and non-branded terms

路聽聽聽聽聽聽聽聽聽Manage Web Development to plan, execute and bring high quality experiences to life

路聽聽聽聽聽聽聽聽聽Partner with Creative and MarComms to bring to life our brand on our web properties and remove any friction from the funnel

路聽聽聽聽聽聽聽聽聽Build strong relationships with stakeholders across the business to make sure that all functions are properly represented on our sites

路聽聽聽聽聽聽聽聽聽Integrate use testing strategies to optimize engagement, conversion, and maintain overall experience satisfaction

Benefits

Work from anywhere (Remote first)

Flexible working hours

Flexible vacation policy

Competitive Salary

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