Head of Growth & Marketing
Head of Growth & Marketing

Head of Growth & Marketing

Job Category

Goldfinch is looking to hire a remote Head of Growth & Marketing to join the team.

Founded by two ex-Coinbase employees and backed by top investors including Andreesen Horowitz, Coinbase, IDEO, and Kindred Ventures, Goldfinch is a decentralized credit platform that is using crypto to empower financial inclusion around the world.

Our vision is to build a global, decentralized network that allows anyone to be a lender, not just banks. Since announcing the protocol in January 2021, the loan book has doubled every 2 months. We now serve thousands of end-borrowers across three continents and over 10 different countries. And we're just getting started.

As the Head of Marketing, you will help define and execute on the strategy, messaging, and channels for all things marketing at Goldfinch. You enjoy switching from high level strategy to tactical details. You have a knack for media and community. You will build awareness and help position the brand to drive value for Goldfinch’s products.


  • Lead defining the Goldfinch brand narrative, and creating and implementing a marketing strategy
  • Determine the best ways to position Goldfinch and relay Goldfinch’s value proposition across various customer types including Borrower, Backers, LPs, and other stakeholders
  • Own product marketing to plan, manage, and execute marketing support for product launches
  • Generate a social media strategy and manage a content calendar across platforms including Twitter, Medium, Substack, Linkedin, Reddit and others
  • Generate content including tweets, threads, blog posts for Warbler and for the Goldfinch Foundation
  • Identify and negotiate arrangements with influencers / communities / education outlets
  • Propose new channels for protocol growth in cooperation with the Warbler Community and Business Development teams
  • Source, negotiation with, and manage contractors and marketing agencies to support on campaigns, content generation or other initiatives
  • Occasionally attend conferences and coordinate sponsorships to promote the Goldfinch protocol
  • Establish and track metrics for success


  • 5+ years experience product or brand marketing at a software or crypto company
  • Passionate about the Goldfinch mission!
  • Strong knowledge of DeFi and DeFi marketing tactics
  • Experience negotiating with influencers and other partners
  • Cross-functional experience working with internal and external stakeholders to execute projects
  • Outstanding written communication skills
  • Willingness to roll up your sleeves and find solutions to challenging problems
  • Experience and talent with copywriting a big plus


  • Health, Dental, Vision and Life Insurance covered 99%+
  • Competitive equity compensation & governance token incentives
  • Subsidies for laptop and remote office setups
  • Free office lunches (if in the Bay Area)
  • All-access Wework passes and frequent trips to the Bay Area (if remote)

We aim to hire great people from a wide variety of backgrounds - not just because it’s the right thing to do, but because it makes our company stronger. People from all across the globe and all walks of life participate in our protocol, and we'd like our team to reflect that. If you share our interest in DeFi and our passion for promoting financial inclusion, we'd love to have you on the team.

Not the perfect fit?

Similar roles

Job Board

Head of Marketing at PleasrDAO
Product Marketing Lead
Asia-Focused Marketing Guru
Associate Multimedia Artist at YGG
CEO's Office Special and Ops Assistant
Communications Lead at Maple
Communications Manager at Gnosis
Community Marketing Associate at YGG
Content Developer - Maker Academy at MakerDAO
Content Producer at Gnosis
Content Producer at Gnosis
Content Writer at Fei
Developer Relations Manager at Aptos
Digital Marketing Manager at Gnosis
Digital Marketing Manager at Mean DAO
Email Marketer at Origin
Enterprise Marketing Lead at Polygon
General Application - Marketing at YGG
Global Creative Director at Polygon
Growth & Promo at DIA DAO
Growth Lead at BitDAO
Growth Marketer at Bankless
Head of Content & Curriculum
Head of Digital at Polygon
Head of Growth & Marketing
Head of Industry Marketing at Polygon
Head of Marketing at ClubRare
Influencer Marketing Specialist at Gnosis
Marketing & Brand Strategy Manager
Marketing & Communications Manager at Morpho Labs
Marketing Communications at Aptos
Marketing Designer at Origin Protocol
Marketing Director
Marketing Director at Gnosis
Marketing Insights Lead at Polygon
Marketing Lead (core team) at FTW.DAO
Marketing Lead, APAC at Aptos
Media Operations at Bankless
Minister of Culture
Performance Marketer (paid ads) at Origin
Product Marketing Manager at Aptos
Product Marketing Manager at Magic Eden
Public and Media Relations Manager at Origin
Research Analyst at IndiGG
Senior Content Writer at Uniswap
Senior Marketing Specialist at BitDAO
Social Media Marketing Manager at Gro
Social Media & Content Manager at Aptos
Technical Writer at Yearn
Video Creator
VP of Communications at Polygon
VP of Marketing at Origin
Writer at Rook

Join our Talent Match network to find your next job or contributor role.