Performance Marketer (paid ads) at Origin
Performance Marketer (paid ads) at Origin

Performance Marketer (paid ads) at Origin

Job Category
Marketing
Commitment
Full-time
Location
San FranciscoRemote

Origin Protocol is looking to hire a Performance Marketer (paid ads) to join the team.

Origin Protocol's mission is bringing NFTs and Defi to the masses and reaching the next 100M users in crypto.

Our flagship products are Origin Story (www.story.xyz), the NFT platform that has powered multiple record-breaking NFT sales, and OUSD (www.ousd.com), the first stablecoin that earns yield automatically while in users' wallets. Our NFT platform token, OGN, is traded globally on Coinbase, Binance, Huobi, and other exchanges (https://coinmarketcap.com/currencies/origin-protocol/). Our OUSD governance token, OGV, will launch soon and be immediately tradable on additional top exchanges.

Role

We are looking for a performance marketer to manage our paid marketing campaigns across multiple business units. You must be an expert with Facebook/Instagram Ads, Google Adwords, and Twitter ads. You will manage paid marketing campaigns for Origin Story, OGN, Origin Dollar, and OGV. Segmentation across user personas, demographics, geographies, languages, and other targeting criteria is critical as we continue to evangelize Origin's mission, products, and tokens.

As a key marketing team member, you will measure and report progress against marketing goals. You must have a strong bias for making data-driven decisions and prefer measurable campaigns over "spend the budget" type campaigns. We want to hear stories of how low you have been able to drive your conversion costs, not how many millions of dollars you were responsible for managing.

The preferred candidate will also have experience with "organic" and indirect paid campaigns (e.g. influencer marketing and SEO). An even more ideal candidate will have experience as a growth hacker that engineers custom targeting solutions from scraping data or generating high-value leads through untraditional means.

Requirements

  • 5+ years experience as a performance marketer
  • Deep focus on analyzing performance data
  • Strong teamwork skills - you will collaborate with our product marketing managers and marketing designer to product world-class marketing campaigns
  • Experience with major online ad platforms (Google, Facebook, Twitter, etc.)
  • Demonstrated passion and high-level understanding of DeFi and NFTs

How to apply

Apply below and be sure to tell us:

  • Why you are a good fit for this job
  • Links to your LinkedIn, your public social media profiles, or website
  • Links to any public crypto wallets
  • Examples of your previous work

Compensation and benefits

You will be paid a competitive salary and a cryptocurrency grant of Origin Tokens (OGN) and Origin Dollar Governance (OGV). We offer health, dental, and vision insurance.

Other details

Origin is a well-funded decentralized crypto project, raising over $38M from Pantera Capital, Foundation Capital, Spartan Group, BlockTower Capital, HackVC, Sora, 1kx, and other top crypto venture firms. Our angels include Steve Chen (co-founder of YouTube), Alexis Ohanian (co-founder of Reddit), and Garry Tan (managing partner of Initialized Capital).

The core team of ~30 includes a PayPal founder, 1st YouTube employee, and product and engineering managers/leads from Google, Dropbox, Palo Alto Networks, Pinterest, Coinbase, and other iconic companies.

The Origin community includes hundreds of thousands of community members and hundreds of open-source contributors. On the NFT front, we count Paris Hilton as an investor and advisor. We've worked with top crypto and mainstream talent, including Trevor Jones, Alotta Money, KSHMR, Don Diablo, Inspiration4/SpaceX, 3LAU, and Jake Paul. Several new startups are building on top of OUSD, and it is integrated widely across DeFi.

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